Our Methods

Quantitative Research

Qualitative Research

Holistic Strategic Planning

Secondary Research & Competitive Intelligence

Our Expertise

Consumer insights

Customer Experience

Attitudes, Awareness and Usage

Concept Testing

Market Opportunity Analysis

Brand Strategy

Brand Health

Messaging/Positioning

Claims Development

Competitive Intelligence 

Social Impact

Impact Frameworks

Theory of Change Development

Impact Evaluations

Social Impact Measurement  

Student experience

Voice of Student

Brand Strategy

Outcomes

New Opportunities

Our focus

We support an array of industries, markets, goods and services. Our practice areas include:

EdTech

Energy

Healthcare & Pharmaceuticals

Health & Wellness

QSRs & Casual Dining

Professional & Business Services

Higher Education Institutions

Mission-Driven Non-Profits

Consumer Packaged Goods

Outdoor Recreation

Technology & Software Solutions